PURPLE-HAMMER — TERMS OF SERVICE
Last updated: 18 June 2026
These Terms of Service ("Terms") form a binding agreement between you ("you", "your") and SHAPEDO Ltd, trading as Purple-Hammer ("Purple-Hammer", "we", "us", "our"). Our company details are in Section 26.
By creating an account, installing, accessing, or using the Software or our Website, you confirm that you have read and agree to these Terms. If you do not agree, do not install or use the Software. If you are accepting on behalf of an organisation, you represent that you have authority to bind it, and "you" refers to that organisation.
1. Definitions
"Account" — the account through which a Subscription is held and managed. "Administrator" — a person authorised to manage an Account, its Seats, and Authorized Users. "Authorized User" — an individual assigned to a Seat and permitted to use the Software. "Seat" — one unit of access, for one monthly billing cycle, entitling one Authorized User to use the Software at a time. "monthly anniversary" — the recurring day of the month on which your paid billing cycle renews, as set when paid supply first begins (adjusted where necessary for short months). "Software" — the Purple-Hammer desktop application for macOS and Windows, including its bundled rendering and measurement engine and all updates. "Website" — the Purple-Hammer website at purple-hammer.com. "Subscription" — the paid, recurring right to use the Software under these Terms. "Promotion" — a promotional offer (such as Founding Members pricing) governed by its own specific terms presented at the time of enrolment (Section 8). "Your Content" — the documents, drawings, PDFs, markups, measurements, worksheets, metadata, and other materials you open, create, or store using the Software. "AI Features" — the optional features described in Section 12 and the AI & Third-Party Features Addendum. "Consumer" — a natural person acting wholly or mainly outside their trade, business, craft, or profession.
2. Business Use; Professional Status
2.1 Professional by nature. The Software is a professional tool for architecture, engineering, construction, and related work. It is not designed for amateur, personal, family, or household use. 2.2 Your declaration. By purchasing or using the Software, you declare that you are relevantly qualified and are acquiring and using it in the course of your trade, business, craft, or profession — and that you accordingly agree to be treated as a business for the purposes of these Terms, and not as a Consumer. 2.3 Reliance. We rely on this declaration in offering the Software on business-to-business terms and in choosing the markets to which we offer it. 2.4 Your non-waivable rights are respected. Where the law that applies to you gives you rights that cannot be waived by agreement, those rights continue to apply in full and we will honour them (Section 24). Subject only to that, and consistent with your declaration above, you agree to be treated as a business under these Terms.
3. The Software and Licence Grant
3.1 Subject to these Terms and to payment of the applicable fees, we grant you and your Authorized Users a limited, non-exclusive, non-transferable, non-sublicensable licence to install and use the Software on devices you own or control, for your internal business or professional purposes, for the duration of your active Subscription or free trial. We may suspend or revoke the licence only as permitted by these Terms. 3.2 The licence is granted per Authorized User: each Seat entitles one named individual to use the Software at a time (Section 4). 3.3 The Software is licensed, not sold. We and our licensors retain all right, title, and interest in it. You acquire no rights other than the licence expressly granted here. 3.4 Your right to use the Software is bound to your Subscription term and ends automatically on its expiry, cancellation, or termination (Sections 9 and 20). 3.5 Automated and AI access. Your licence includes use of the Software by automated agents or AI acting on your behalf and within your Seat (for example, via MCP), subject to the AI & Third-Party Features Addendum. Such use is your use of the Software as licensee — the agent or AI is not a sublicensee and acquires no licence of its own. It must not be used to exceed your licensed Seats, run concurrently to simulate multiple users, resell access, or make the Software's functionality available to anyone not entitled to use that Seat.
4. Accounts, Seats and Administrators
4.1 An Account is the billing entity, managed by one or more Administrators, and holds a number of Seats equal to the subscription quantity purchased. 4.2 An Administrator assigns each Seat to a verified Authorized User. One individual may occupy a Seat at a time. 4.3 Seats may be reassigned between users from the Account dashboard. An occupied Seat is locked for its current monthly cycle: reassigning it is scheduled and takes effect at the next monthly anniversary, when the Seat is released. An unoccupied Seat may be assigned at any time. 4.4 An Administrator may add Seats (usable immediately; billed from the next cycle) or remove Seats. Removing an empty Seat takes effect immediately; removing an occupied Seat, or a Seat already scheduled for removal, takes effect at the next cycle. Seat count cannot fall below the number of occupied or already-scheduled-for-removal Seats. 4.5 Companies may purchase up to 1,000 Seats through self-service checkout; for larger deployments, contact us. 4.6 The Account holder is responsible for its Authorized Users' compliance with these Terms. 4.7 Account security and revocation. You and your Authorized Users are responsible for keeping sign-in credentials secure and for activity under the Account, except to the extent caused by our breach of these Terms, and you must notify us promptly of any suspected unauthorised access. An Administrator may deactivate devices and revoke an Authorized User's access immediately for security, employment, or administrative reasons; revocation takes effect at once, although the paid Seat may remain unavailable for reassignment until the next monthly anniversary (Section 4.3).
5. Licence Restrictions
5.1 You must not, and must not permit any third party to: (a) copy, modify, or create derivative works of the Software except as expressly permitted; (b) rent, lease, lend, sell, sublicense, distribute, or transfer the Software or your licence; (c) circumvent or disable any licensing, security, or usage-control mechanism; (d) use the Software beyond your licensed Seats, or share credentials; or (e) reverse engineer, decompile, or disassemble the Software, or attempt to derive its source code. 5.2 Mandatory legal exceptions. Nothing in Section 5.1(e) restricts any act you are entitled to perform under applicable mandatory law that may not be excluded by contract — including, for users in the European Union, the observation, study, and testing of the Software, the making of a back-up copy where permitted, decompilation for interoperability, and lawful error correction under Directive 2009/24/EC or equivalent law. Where mandatory law permits us to require it, you must first request any reasonably necessary interoperability information from us, and use any decompilation only within statutory limits.
6. Free Trial
6.1 Each person is entitled to one 30-day free trial, with full access to the Software and no payment card required. Trials are issued per verified email address, and by starting a free trial you represent that you have not previously used a free trial or the Software under a different email address. We may modify or withdraw the trial offer for future users. 6.2 The free trial is provided "as is", and the disclaimers and liability limitations in these Terms apply to it in full. 6.3 The free trial does not automatically convert to a paid Subscription and you will not be charged when it ends. To continue using the Software, you must actively purchase a Subscription (Section 7). If you do not, your access ends when the trial expires. 6.4 Because every first-time user begins with the free trial, a paid purchase made during the trial is an upgrade of your existing trial, and a paid purchase made after the trial has ended starts a new paid Subscription. The 14-day money-back and withdrawal terms in Sections 9.3 and 10 apply from your first payment in either case.
7. Subscriptions, Fees and Billing
7.1 Payments are processed by our payment provider (the entity identified at checkout or on your receipt), which acts as our authorised reseller and merchant of record — it is the seller of record for the transaction, and its buyer terms apply to your purchase alongside these Terms. To purchase a Subscription you provide a valid payment method and confirm your purchase, thereby authorising us and our payment provider to charge the applicable fee when due under these Terms and the checkout terms. 7.2 Subscriptions are billed on a recurring monthly basis. At checkout we disclose the price, the billing cadence, and that the Subscription renews each month until cancelled. 7.3 Prices and tax. Prices are as displayed at purchase. As merchant of record, our payment provider is responsible for determining, collecting, and remitting any applicable sales tax (VAT, GST, or similar) on your purchase, at the rate for your location, and shows the tax treatment at checkout. If you are VAT-registered you may provide your VAT identification number at checkout. 7.4 Price changes. Except as the terms of a Promotion you are enrolled in provide (Section 8), we may change Subscription fees on at least 30 days' advance notice, taking effect at your next renewal. If you do not accept the change, you may cancel before it takes effect; continued use afterwards constitutes acceptance. 7.5 Failed payment. If a renewal payment fails, we may suspend or terminate access after reasonable notice. 7.6 Unless expressly stated in the terms of a Promotion, the Software is offered as a single monthly product, priced per Seat, with no annual plan, volume tier, or promotional code.
8. Promotions
8.1 From time to time we offer promotions — such as Founding Members pricing, which may include a guarantee that your per-Seat price will not increase for a stated period. Each Promotion is governed by its own specific terms, presented at the time of enrolment (for example, on the Website). Those terms prevail over Section 7.4 to the extent of any conflict, for as long as you meet the Promotion's stated conditions. 8.2 Except as a Promotion's terms provide, the standard pricing and change provisions in Section 7 apply.
9. Renewal and Cancellation
9.1 Your Subscription renews automatically each month at the then-current price (subject to any Promotion under Section 8) unless cancelled. 9.2 You may cancel at any time, easily, from within the Software or your Account, using the same means by which you subscribed. Cancellation takes effect at the end of your current paid billing period — you keep access until then and are not charged again. Partial cancellation (reducing Seats) is governed by Section 4.4. 9.3 Refunds. Every account starts with a 30-day free trial (Section 6) so you can evaluate the Software before paying. In addition, if you start a paid Subscription and change your mind, you may request a full refund within 14 days of your first payment — no questions asked (contact admin@purple-hammer.com or use your account). This first-month money-back applies regardless of your status and is designed to meet or exceed any statutory right of withdrawal. Outside that 14-day window we do not generally refund a monthly period already in progress — you simply cancel before the next one under Section 9.2 — but we will put right anything that has genuinely gone wrong. Our full Refund & Cancellation Policy is at purple-hammer.com/legal.html#refund. 9.4 We will send a reminder before each renewal where required by law, stating the renewal date, amount, and how to cancel.
10. Withdrawal
Our 14-day first-month money-back (Section 9.3) applies to everyone and already matches or exceeds any statutory withdrawal right. Any withdrawal right or other protection you may have if, despite Section 2, you are in fact a consumer is dealt with in Section 24 (a model withdrawal form is at purple-hammer.com/legal.html#withdrawal).
11. Your Content and Data
11.1 You own Your Content. We claim no ownership of it; as between you and us, all rights in it remain yours. 11.2 Local-first. The Software is designed so that Your Content — your PDFs, drawings, markups, measurements, and worksheets — remains stored on your own device under your control. We do not require Your Content to be uploaded to us for the Software to function. 11.3 Limited licence to us. Where the Software processes Your Content, you grant us only the limited rights necessary to provide the relevant functionality — including local processing on your device and any cloud processing you expressly enable. We do not use Your Content to train AI models, and we do not sell it. 11.4 Account and operational data. To provide the Subscription we process limited data that leaves your device — your account and licensing information (such as your email address, a device identifier, and your device name) and, where you opt in, diagnostic and crash-reporting data. Our handling of personal data is described in the Privacy Policy at purple-hammer.com/legal.html#privacy, which forms part of these Terms. 11.5 You are responsible for Your Content, including keeping your own backups and ensuring you have the rights to any third-party material it contains.
12. Third-Party Services and AI Features
12.1 The Software lets you connect and use the AI of your choice to work with your project — your own AI (including via MCP or a model running locally), your own provider key, or, where offered, access we help arrange. When you use AI, your content goes directly to the AI provider you choose; it does not pass through our servers. 12.2 The AI & Third-Party Features Addendum at purple-hammer.com/legal.html#ai governs these features. The AI is a third party you choose and control; you are responsible for it and for what you give it access to. AI features are not enabled by default. 12.3 We are not responsible for the acts, omissions, availability, or content of third-party services, including any AI you use.
13. Intellectual Property
13.1 The Software, the Website, our trademarks, and all related intellectual property are owned by us and our licensors. Except for the licence in Section 3, no rights are granted to you. 13.2 The Software incorporates third-party and open-source components, provided under their own licence terms, which prevail over these Terms in respect of those components. Their required copyright and licence notices are reproduced within the Software and at purple-hammer.com/notices.html. Such components are provided by their respective licensors, and our warranties in Section 17 do not extend to them. 13.3 Feedback. If you give us suggestions or feedback, you grant us a perpetual, irrevocable, royalty-free licence to use it without restriction or obligation. This does not grant us any rights in Your Content or in information you clearly identify as confidential.
14. Acceptable Use
You must not use the Software or Website to: (a) violate any law or third-party right; (b) infringe intellectual property; (c) introduce malware or attempt unauthorised access to any system; (d) exceed your licensed Seats or resell access; or (e) interfere with the integrity or performance of our services.
15. Updates and Availability
15.1 We may provide updates to the Software, including the bundled engine, and you authorise the Software to download and install them automatically; updates may add, modify, or remove features. We will not make an update that materially degrades core paid functionality during your then-current paid period, except where needed for security, legal compliance, interoperability, or to address misuse. Where the law requires your consent for a particular update, we will obtain it. 15.2 The Software runs on your device. We do not guarantee uninterrupted availability of online components (such as licensing or AI services) and provide them on a commercially reasonable-efforts basis.
16. No Reliance; Professional Responsibility
16.1 The Software is a visualisation and analysis aid for professionals. Its outputs are provided on a best-effort basis and are not an authoritative source you may rely on without checking. You must independently verify any output against the original source documents before relying on it for any decision.
16.2 In particular, and without limitation: (a) Display and rendering. The way drawings appear — including colour, resolution, layering, blending, and the effect of image compression we apply for performance — may differ from the source file, from other software, and from printed output. Do not rely on the on-screen appearance as a faithful or exact reproduction. (b) Measurement and calibration. Measurements, quantities, areas, and takeoffs depend on correct calibration and on the underlying drawing, and are estimates. They are not certified or guaranteed and must be independently verified. (c) Derived projections. Comparison and overlay alignment, snapping, mapping, and other inferred or computed results are produced algorithmically on a best-effort basis and may be incomplete or inaccurate. You must confirm them before relying on them. (d) AI and automated outputs. Outputs and actions produced by AI, automated agents, or other third-party services connected to the Software (including their tool calls and external effects) are likewise produced on a best-effort basis, are not authoritative, and must be reviewed before you rely on or accept them.
16.3 The Software must not be used as the sole basis for any contractual, regulatory, payment, dimensional, structural, or safety-critical decision. Professional judgement and verification against authoritative sources remain your responsibility.
16.4 This Section governs your reliance on the Software's output for professional decisions — not whether the Software performs as documented. Nothing in it reduces the commitment in Section 17 or your non-waivable rights under Section 24, and it does not exclude liability where the law prohibits.
17. Warranties and Disclaimers
17.1 Rapidly-developing software. Purple-Hammer is a new, actively and rapidly developed professional product. Its release model favours speed of improvement: fixes, refinements, and new capabilities may ship quickly rather than being held for infrequent major releases. For users who want fast-moving software, that is the point — faster access to an improving product; the trade-off is that the Software changes more often and may at times have gaps, regressions, bugs, or changes in behaviour. By subscribing, you acknowledge that you are choosing this rapid-development model rather than a slower, more static one. We make commercially reasonable efforts to keep the Software's material functionality performing substantially as described in our published documentation. The same model also means deliberate change is inescapable: the product's direction and coverage — which features exist and how they work — will shift over time as we add, rework, or retire functionality (subject to Section 15), and that evolution is part of the model you are choosing. Your remedy for material issues is in Section 17.3. 17.2 EXCEPT AS EXPRESSLY STATED IN THESE TERMS, AND TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SOFTWARE AND WEBSITE ARE PROVIDED "AS IS" AND "AS AVAILABLE", AND WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. 17.3 Your sole remedy. If a gap, regression, or bug is material to your use and we have not corrected it within a reasonable time after you report it, you may cancel your Subscription and we will refund you pro rata for the affected paid period — from the date you reported it (or, if clearly identifiable and earlier, from when it materially began) to the end of that period. Except for the 14-day first-month money-back (Section 9.3), and subject to Sections 18 and 24, this pro-rata refund is your sole and exclusive remedy, and our entire liability, for any gap, regression, or bug in the Software.
18. Limitation of Liability
18.1 Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot lawfully be excluded or limited. 18.2 Subject to Section 18.1, and to the maximum extent permitted by law: (a) we will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, goodwill, or business; and (b) our total aggregate liability, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, will not exceed the greater of (i) the fees paid for the Software (whether to us or to our payment provider) in the twelve (12) months before the event giving rise to the liability, and (ii) USD 150 (or its local-currency equivalent). 18.3 The allocation of risk in this Section reflects the fees charged and the disclaimers in Section 16, and is a fundamental basis of the bargain.
19. Indemnification
19.1 To the extent permitted by law, and except where you are a Consumer, you will indemnify us against third-party claims and losses arising from (a) Your Content, including any allegation that it infringes a third party's rights, or (b) your breach of these Terms or misuse of the Software. 19.2 Nothing in this Section affects our remedies for a materially false declaration of business status under Section 2.2.
20. Term, Suspension and Termination
20.1 These Terms apply for as long as you use the Software or hold an Account. 20.2 We may suspend or terminate access for material breach (including non-payment or breach of Section 14), where required by law, or on sanctions/export grounds (Section 21), with notice and an opportunity to cure where reasonable. 20.3 You may stop using the Software and close your Account at any time; cancellation of paid Subscriptions is governed by Section 9. 20.4 On termination or expiry of your licence, your right to use the Software ends and you must cease using it and remove all copies from your devices. Your Content stored locally remains on your device under your control. The following survive termination or expiry, to the extent relevant: Section 1 (Definitions); Sections 2.4, 3.3, 5.1(e) and 5.2, 9.3, 13, 16, 18, 19, and 21–25; Section 17 for accrued warranty claims and remedies only; Section 10 and Section 12.3 for matters arising before termination; Sections 11.1 and 11.3–11.5 (the licence in 11.3 surviving only as needed to complete processing you enabled, retain lawful records, or defend claims); together with any payment and tax obligations accrued under Sections 7 and 9.
21. Export Control and Sanctions
You must comply with all applicable sanctions, export-control, import, and trade-compliance laws, including those of Israel, the European Union, the United Kingdom, the United States, and your location, and you represent that you are not located in an embargoed jurisdiction and are not a restricted or denied party. You must also not use any AI or third-party access through the Software in breach of applicable sanctions, export controls, or the AI provider's own usage restrictions. We may refuse, suspend, or terminate access where we reasonably determine this is required by such laws or by our payment, banking, or infrastructure providers.
22. Governing Law and Dispute Resolution
22.1 These Terms and any dispute arising out of or relating to them are governed by the laws of the State of Israel, without regard to conflict-of-laws rules. 22.2 Resolution. Before commencing court proceedings, the parties will use reasonable commercial efforts to resolve any dispute amicably — through good-faith negotiation and, where both parties agree, mediation, arbitration, or other out-of-court means. If a dispute is not resolved by those means, the competent courts of Tel Aviv–Jaffa, Israel hold ultimate and governing jurisdiction.
23. Changes to These Terms
We may update these Terms. For material changes we will give at least 30 days' notice by a reasonable means (in-app notice or email) before they take effect. If you do not agree to a material change, you may cancel before it takes effect. Continued use after the effective date constitutes acceptance. The "Last updated" date and prior versions are available at purple-hammer.com/legal.html#terms.
24. Rights you cannot waive
The Software is clearly designed for professional use, and you have declared that you use it for professional purposes (Section 2). It is offered, and priced, on that basis.
If, despite this, you are in fact a Consumer under the mandatory law of your country of habitual residence — an EU consumer being the obvious example — you may have extra rights that cannot lawfully be excluded or waived, and to that extent they prevail over anything to the contrary in these Terms, which otherwise apply in full. We cannot anticipate the mandatory law of every country, so we say it once, plainly: whatever non-waivable rights genuinely apply to you, we honour them. Being a consumer is the usual example, not the only one.
Such extra rights, where they actually apply, might include:
- a right that the Software conform to the contract, with remedies, overriding Sections 16 and 17 (for EU consumers, Directive (EU) 2019/770; for UK consumers, the Consumer Rights Act 2015);
- a right of withdrawal (for EU/EEA consumers, Directive 2011/83/EU) — a model form is at
purple-hammer.com/legal.html#withdrawal, though our 14-day money-back (Section 9.3) already matches or exceeds it; - relief from the indemnity (Section 19) and the limitation of liability (Section 18), so far as the law forbids them;
- the courts and governing law your mandatory rights require, despite Section 22;
- your data-protection rights, which are unaffected in any event (see the Privacy Policy).
None of this invites or concedes that you hold any such status. The Software is sold on business terms; we rely on your declaration, and these protections apply only where mandatory law overrides these Terms.
25. General
25.1 Entire agreement; precedence. These Terms, with the Privacy Policy and any referenced addenda, are the entire agreement regarding the Software. If they conflict, the following order governs (highest first): mandatory law; the licence notices of third-party and open-source components, for those components; specific Promotion or order terms agreed at purchase; the AI & Third-Party Features Addendum, for AI Features; these Terms; then other Website materials. For AI-specific roles and data paths, the AI & Third-Party Features Addendum controls over more general descriptions elsewhere, including in the Privacy Policy. 25.2 Severability. If any provision is unenforceable, the remainder continues, and that provision is limited to the minimum extent necessary. 25.3 No waiver. Failure to enforce a provision is not a waiver. 25.4 Assignment. You may not assign these Terms without our consent. We may assign to an affiliate or in connection with a merger, acquisition, or sale of assets. 25.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control. 25.6 Language. These Terms are written in English; any translation is for convenience. For business users the English version prevails; for Consumers, any mandatory local-language requirement applies. 25.7 Notices. We may give notice via the Software, the Website, or your registered email.
26. Contact and Company Details
SHAPEDO Ltd (trading as Purple-Hammer) · Company no. 515017283 Itzhak Shamir 6/17, Modiin-Maccabim-Reut, Israel Contact: admin@purple-hammer.com